Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.
Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.
Assemblage will show you
Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.