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Assemblage

ebook

Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Assemblage will show you

  • Why perception is the truth and how to shape people's perceptions
  • Why we relate to antiheroes, villains, and saviors
  • How brands can reassure consumers about their past, present, and future
  • How to leverage data and insights to deliver a personalized, human-centric consumer experience
  • How brands can make a positive impact on people, society, and the economy
  • Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.


    Expand title description text
    Publisher: Ideapress Publishing

    Kindle Book

    • Release date: January 10, 2023

    OverDrive Read

    • ISBN: 9781646871278
    • Release date: January 10, 2023

    EPUB ebook

    • ISBN: 9781646871278
    • File size: 1769 KB
    • Release date: January 10, 2023

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.

    Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

    Assemblage will show you

  • Why perception is the truth and how to shape people's perceptions
  • Why we relate to antiheroes, villains, and saviors
  • How brands can reassure consumers about their past, present, and future
  • How to leverage data and insights to deliver a personalized, human-centric consumer experience
  • How brands can make a positive impact on people, society, and the economy
  • Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small.


    Expand title description text